LinkedIn Business Solutions

LinkedIn provides a wide array of paid professional tools designed to help people:

• Find jobs
• Network
• Make sales
• Find talent to fill open positions
• Market products and content

But there was no one place for the curious to find information on all of these products. So we set out to build a website covering the entire range of products, allowing people to research and sign up for whichever products best fit their needs.

This required:

• Multiple rounds of user research on the site's user experience
• One round of research on the overarching Business Solutions brand
• Site content strategy
• Marketing and interface copywriting
• Regular collaboration and communication with myriad marketing stakeholders (typically one per product within each of the three categories of sales, marketing, and recruiting)

• Brand research
• Tagline copywriting
• Content strategy
• Information architecture
• Product positioning