Selected content strategy projects

As a content strategist, I plan for the creation, distribution, and ongoing management of all forms of content across all "channels" — from websites to email, mobile apps to digital products. And, with my background in copywriting, editing, and SEO, I often create and design the content too. Below you'll find a few highlights from across my career.

Webflow's onboarding email flows

Building 4 persona-specific onboarding email flows for Webflow

Writing Webflow's marketing site

Leading a content-first responsive website redesign for web design platform, Webflow.

LinkedIn Business Solutions

Writing the website that unites all of LinkedIn's enterprise-grade sales, marketing, and recruiting tools.

Turn trials into signups

Converting people on a 3-month free trial plan into paying subscribers.